The first step to creating your marketing plan is to determine:

a. To whom you want to communicate.
b. How much money you can spend.
c. Ethical and legal parameters of marketing.
d. All of these.

Answer: a
Feedback: The first step to creating your marketing plan is to determine to whom you want to communicate.

Health Professions

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Polypharmacy is defined as:

A) The administration of more medications than are clinically necessary or multiple drug prescriptions. B) A patient's refusal or inability to follow a prescribed drug regimen. C) Filling prescriptions at several different pharmacies. D) Having multiple prescriptions for multiple illnesses, disorders, and conditions.

Health Professions

You are providing a "stand-by" service at the county fair. About midmorning, a 50-year-old male patient approaches your tent and states that he was bitten in the right shoulder by some sort of insect and the pain is tremendous. Assessment reveals his shoulder to have a large reddened area with a bite mark in the middle. The skin is warm to the touch. Your care of this patient should include:

A) elevating the right hand. B) applying a cold pack to the site. C) scrubbing the site with soap and sterile water. D) massaging the site gently.

Health Professions