Trade sales promotions are popular among manufacturers because they do all of the following EXCEPT which one?
a. obtain wholesaler and retailer support for consumer sales promotions
b. create long-term relationships between manufacturers and customers
c. provide retailers with increased store traffic
d. improve trade relations
Ans: b. create long-term relationships between manufacturers and customers
You might also like to view...
The company's top management uses a ____ strategy to answer the question, "How many and what kind of businesses should we be in?"
Fill in the blank(s) with the appropriate word(s).
Which of the following equations represents a simple and effective way to think about anticipated external funding?
A) External funds required = assets - liabilities - equity B) External funds required = assets + liabilities - equity C) External funds required = assets + liabilities + equity D) External funds required = assets - liabilities + equity