Automobile companies promote different car models in different countries depending on a range of factors such as demographics, local taste, local fuel costs, income levels, traffic congestion, and cultural values. This most likely demonstrates that:
A. significant differences still exist among national markets.
B. cultural diversity has been replaced by global uniformity.
C. the global market is less complex than national markets.
D. only multinational giants can benefit from the globalization of markets.
E. the social norms in a country do not affect purchase decisions of consumers.
A
Significant differences still exist among national markets along many relevant dimensions, including consumer tastes and preferences, distribution channels, culturally embedded value systems, business systems, and legal regulations. These differences frequently require companies to customize marketing strategies, product features, and operating practices to best match conditions in a particular country.
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Indicate whether the statement is true or false.
Which of the following was set up primarily to provide long-distance telephone service after the breakup of the Bell System in the early 1980s?
A) AT&T B) RBOCs C) both A and B D) neither A nor B