All of the following approaches are appropriate for checking escalation of commitment to poorly performing new product development projects except:
a. give a bonus to the manager in charge of the new product development
b. include naysayers or skeptics on the product review committee
c. decouple the withdrawal decision from previous investments
d. use a stopping rule based on objective data
e. have a new manager with no prior beliefs make the continue/stop decision
a
Business
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a. True b. False
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