As production workers become better organized and more familiar with equipment, the average cost per unit decreases. This is called the ________

When responding to rumors and countering negative information in a social media environment, a company should not

A) engage customers early and often. B) monitor online conversations. C) rely on its reputation to protect it. D) respond appropriately and professionally. E) evaluate any negative messages.

The emergence of a new trend or the evolution of a new technology should cause a marketer to ________

A) change the company's marketing-mix strategy B) reevaluate the company's marketing-mix strategy C) identify a new target market for the company's products D) increase support for the current marketing-mix strategy E) adopt new methods of measuring the success of the current marketing-mix strategy