When would a printed message be more suitable than a digital message?
A) When the audience is geographically dispersed
B) When you want to make a formal impression
C) When the audience use technologies in new ways
D) When there are variants in technologies
E) When there are near-communication capabilities
B
Explanation: B) For special messages, such as sending congratulations or condolences, the formality of printed documents usually makes them a much better choice than digital messages.
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The 2000, 2004 and 2008 presidential elections were cited in your text for negative attacks by both the Republican and Democratic parties. The negative attacks were based on qualitative marketing research used to help design the messages
Which ethical concern is this use of marketing research related to? A) disguising the purpose of the research and the use of deceptive procedures B) using qualitative research for questionable purposes C) comfort level of the respondents D) none of the above
High context cultures rely heavily on situational aspects such as nonverbal cues to understand the world around them
a. true b. false