Pepsi's reason for following Coca-Cola to new markets was most likely to ________

If a company finds that a consumer has chosen a competitive product over their company's offering, one way to get the consumer back could be by developing a strategy wherein the company "shifts the buyer's ideals" on one or more levels

Indicate whether the statement is true or false

Michelle is the worst performer in your group. To use the Pygmalion effect to motivate her, you should

A) criticize her privately. B) increase her performance-to-outcome expectancies. C) lower your expectations of her performance. D) raise your expectations of her performance.