Trade promotions are distinguished from other marketing and IMC tools in that they:
A) involve extensive advertising
B) are offered to consumers
C) are used to entice other members of the marketing channel to make purchases
D) are limited to activities by manufacturers
C
Business
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The concept of materiality is least important to an auditor when considering the
a. Effects of a direct financial interest in the client on the CPA's independence b. Decision whether to use positive or negative confirmations of accounts receivable c. Adequacy of disclosure of a client's illegal act d. Discovery of weaknesses in a client's internal control
Business
The distinction between lost and mislaid property is based on whether the property was
tangible or intangible. Indicate whether the statement is true or false
Business