List and briefly describe the five dimensions of service quality
What will be an ideal response?
a. Reliability – The ability to perform the service dependably and accurately.
b. Responsiveness – The ability of the service provider to respond to the customer's needs on a timely basis.
c. Assurance – The service provider's employees' knowledge and courtesy and the confidence they instill.
d. Empathy – The high level of attention given to customers.
e. Tangibles – Services do have attributes (e.g., interest rate, price); the quality of a service depends on customers' perceptions of these attributes.
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The incremental depreciation expense for year 5 is ________. (See Table 11.3)
A) $2,250 B) $5,110 C) $7,950 D) $6,360
The Dickerson PR Firm is considering two mutually exclusive projects with useful lives of 3 and 6 years. The
after-tax cash flows for projects S and L are listed below. Year Cash Flow S Cash Flow L 0 -$60,000 -$51,500 1 40,000 13,000 2 20,000 19,000 3 17,000 11,000 4 20,000 5 10,000 6 8,000 Calculate the equivalent annual annuity for each project assuming a required return of 15%. What decision should be made?