Describe strategies to strengthen your argument when writing a proposal

What will be an ideal response?

Answer: The general purpose of any proposal is to persuade readers to do something, so your writing approach should be similar to that used for persuasive messages, perhaps including the use of the AIDA model to gain attention, build interest, create desire, and motivate action. To strengthen your argument, demonstrate your knowledge, provide concrete information and examples, research the competition so you know what other proposals your audience is likely to read, demonstrate that your proposal is appropriate and feasible for your audience and relate your product, service, or personnel to the reader's unique needs. Moreover, make sure your proposal is error-free, visually inviting, and easy to read. Readers will prejudge the quality of your products, services, or capabilities by the quality of your proposal. Errors, omissions, and inconsistencies will work against you–and might even cost you important career and business opportunities. Consider using proposal-writing software if you and your company need to submit proposals as a routine part of doing business. These programs can automatically personalize proposals, ensure proper structure (making sure you don't forget any sections, for instance), organize storage of all your boilerplate text, integrate contact information from sales databases, scan RFPs to identify questions (and even assign them to content experts), and fill in preliminary answers to common questions from a centralized knowledge base.