____________ customers want to avoid paying big bills but don't care as much about response times

In the context of the specific environment of an organization, identify a difference between the public communications approach and a media advocacy approach.

a. The public communications approach can force organizations to change their practices, whereas a media advocacy approach cannot force organizations to change their practices. b. The public communications approach is much more aggressive than a media advocacy approach. c. The public communications approach relies on voluntary participation by the advertising industry to send out an advocacy group's message, whereas a media advocacy approach involves framing a group's concerns as public issues. d. The public communications approach creates controversies that are likely to receive extensive news coverage, whereas a media advocacy approach relies on discretionary participation by the news media.

In 2004, Montreal once again hosted the Peachtree Road Race, a running event that attracts many world-calibre racers. This year, after numerous requests from Quebecers, the race officials sanctioned a race conducted in Iraq so that soldiers from the province would not have to miss the annual event. The winners of the Mideast race as well as scenes of the actual race were televised. In terms of a promotional mix, this Iraqi Peachtree was an example of which of the following?

a. strategic product promotions and resulting sales b. a target marketing strategy c. sales promotion efforts d. a public relations strategy and resulting publicity