What are the advantages and disadvantages of corporate blogs?
What will be an ideal response?
Companies must weigh the benefits of entering the blogosphere. Blogs do offer firms the possibility to engage in a two-way conversation with their publics and customers. They also provide a certain level of organizational transparency and may, in fact, help to show a company's human face. However, companies need to take into account the time and resources that blogging requires. Blogs also need to be authentic conversations and not merely enhanced sales pitches for a company and its products.
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The host property usually benefits from helping organize programs for the guests/companions of meeting attendees. The meeting planner will have to be convinced that such programs are worthwhile, because he or she:
What will be an ideal response?
The main uses of social networks include
A) reducing the number of suppliers. B) encouraging maverick purchases. C) learning useful business intelligence. D) driving traffic to online Web properties.