In the communication process, decoding precedes encoding

Indicate whether the statement is true or false

FALSE
Explanation: The sender initiates a message by encoding a thought. The message is the actual physical product of the sender's encoding. The receiver is the person(s) to whom the message is directed, who must first translate the symbols into understandable form. This step is the decoding of the message. Decoding comes after the sender's encoding.

Business

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According to research, there is a universal set of leader behaviors that is always associated with leadership success.

a. true b. false

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All of the following are components of the Value Analysis Litmus Test, EXCEPT:

A. value proposition B. target market C. customer profile D. key decision criteria E. attention getting message

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