By observing role models such as famous athletes and musicians, we gather information about what it takes to by happy and successful. This is an example of:

a. an attitudinal-type effect
b. a cognitive-type effect
c. an aspirational effect
d. a brainwash effect

b. a cognitive-type effect

Communication & Mass Media

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Speeches to __________ usually lack detailed supporting material and complex arguments

a. inspire b. convince c. act d. laugh e. none of these

Communication & Mass Media

Which element of a traditional news story does a good tweet most resemble?

A. lead B. bridge C. nut graph D. conclusion

Communication & Mass Media