In using advertising tracking research, after the respondent is shown a segment of the advertisement or stills of the ad, they are asked first:
A) if they can identify which brand was in the ad from a list of brands shown to them
B) if they can identify the brand being advertised
C) if they recognize the company or brand
D) if they liked the ad
C
Business
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An umbrella term for unfair are illegal lending practices is
A) predatory lending B) rip off loans C) fraudulent loans D) liar loans
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Risk is a measure of the probability and consequences of not reaching a defined project goal
Indicate whether the statement is true or false
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