In the ________ method for assessing customer value, customers are asked how costs of using a new product compare to those of using an incumbent
A) direct survey
B) importance ratings
C) field value-in-use assessment
D) benchmarking
E) conjoint analysis
C
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What would be the best way to prevent leasing problems between the lessor and lessee?
A. Require the lessee to include a larger security deposit. B. Have the parties verbally discuss any problems areas concerning the lease. C. Write any restrictions or requirements in the lease. D. Use only preprinted lease agreements.
Benefits of the latest visual analytics tools, such as SAS Visual Analytics, include all of the following EXCEPT
A) mobile platforms such as the iPhone are supported by these products. B) it is easier to spot useful patterns and trends in the data. C) they explore massive amounts of data in hours, not days. D) there is less demand on IT departments for reports.