Which of the following is the least effective use of a blog?
A) Community building
B) One way communication
C) Influencing traditional news coverage
D) Word-of-mouth marketing
E) Market research
Answer: B
Explanation: B) Blogs are a potential solution whenever you have a continuing stream of information to share with an online audience—and particularly when you want the audience to have the opportunity to respond. Here are some of the many ways businesses are using blogs for internal and external communication.
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Kelly, a single mother, recently re-entered the workforce in order to be able to pay for her most basic needs, namely food shelter and clothing for her and her son. According to Maslow, which need level was she trying to fulfill?
a. self-actualization b. esteem c. safety d. social e. physiological
________ refers to the pricing of goods and services bought and sold by operating units or divisions of a single company
A) Price escalation B) Transfer pricing C) Dumping D) Competitive pricing