What are the different types of interactions needed in a marketing managers job?
What will be an ideal response?
The marketing manager's job can be described by a large number of interactions both within and outside of the organization. External interactions include working with the company's or brand's advertising agency, dealing with suppliers, improving relationships with members of the channel of distribution system, talking about the firm's prospects with members of the media (e.g., business press, trade journals), and interacting with government agencies for export/import licenses. Marketing managers also interact with the legal department, financial management, senior management, and board of trust.
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The publisher of a business magazine wants to make several major changes in the magazine's content and format. Which of the following will enable the publisher to understand the changes that will most likely be welcomed by its readers?
a. Product differentiation b. Cannibalization c. Marketing research d. Planned obsolescence
In a tests of a structural model, the path between store preference and store patronage has a coefficient of
.85. What does this provide evidence of? A) time order of occurrence B) nonspurious association C) absence of other casual factors D) the hypothesis that preference causes store patronage is supported E) None of the above