Functional planning at the corporate level today requires the development of a very broad-based mission statement

Jamir is an agent for Assured Insurance. He visits Ada, a prospect, in her home. He arrives with business cards, sample policies from Assured, and an Assured rate book. He recommends Assured policies that can meet Ada's needs for insurance. Which of the following terms describes the kind of authority that Jamir has in this situation?

A) Implied B) Express C) Binding D) Apparent"

Managers consider several different rationales when adapting marketing program elements, such as ________

A) high and relatively stable incomes of buyers belonging to the global market segment B) stable demand of consumer goods worldwide C) differences in living standards and economic conditions D) need for improved planning and control