The PR representative of an NGO working in rural areas wanted to gain coverage about the organization and the cause it was supporting. Therefore,he announced an event to honor the top 10 contributors of the NGO
Which tactic for generating news is the PR representative employing?
a. Awards
b. Polls and surveys
c. Stunts
d. Rallies
A
Communication & Mass Media
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When a customer service agent is speaking to a customer, what type of communication is occurring?
A. Upward communication B. Downward communication C. Horizontal communication D. Outward communication
Communication & Mass Media
How long should a typical voice-over story run?
A. no more than ten seconds B. thirty seconds at most C. a maximum of one minute D. one minute or more
Communication & Mass Media