A community group wants to encourage people to ride their bikes to work instead of driving their cars. Which of the following programs would be a market-based policy for bike-riding?
A) Increase the price of parking cars.
B) Send out fliers about how important it is for the environment that people ride bikes instead of driving.
C) Fine people $5 a day when they drive their cars.
D) Give people a gift certificate for lunch every day they ride their bike.
Answer: D
Psychology
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