Research on Likert's system model advocates _____
a. System 4 (participative) to be the most ideal state
b. System 3 (consultative) to be the most ideal state
c. System 1 (exploitative/authoritative) to be the most ideal state
d. System 2 (benevolent/authoritative) to be the most ideal state
e. none of the above
a
Business
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Which of the following statements is true regarding radio?
A) Radio is a costly medium. B) Radio can reach audiences quickly. C) Radio cannot be used for targeting specific audiences. D) Radio is considered as a new media.
Business
You are looking to advertise your new product, and you want good mass-marketing coverage and low cost per exposure. You should go with ________ as your advertising medium
A) radio B) place-based media C) branded entertainment D) advergaming E) television
Business