Briefly summarize the elaboration likelihood model. What concept does the model address and how does the modelexplain it?
What will be an ideal response?
• Possible Response Points:
• The model concerns how people process information (in particular persuasive messages)
• According to the model, people process information via one of two different routes—the central route or the peripheral route
• The central route entails systematic or conscious processing. People are paying attention to, and carefully deliberating upon, the message at hand. Necessary for central route processing are (a) the ability to carefully process the information that is being presented and (b) the motivation to do so. People who are high in need for cognition, or moderately high in intelligence, tend to be relatively prone to engage in central processing. When attitudes are changed via the central route, the change is relatively strong and durable.
• The peripheral route entails heuristic or nonconscious processing, and is the "default" mode for processing communications. In this case people are paying attention to surface cues such as whether or not the communicator appears to be an authority. When attitudes are changed via this route, the change is relatively weak and temporary.
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Dustin's girlfriend broke up with him. He kept telling himself that she left him because he is worthless and unlovable. Dustin started showing signs of a depressed mood after the break up. Dustin finds a therapist who wants to help change his negative thoughts to help improve his mood. What theory or cause of depression is Dustin's therapist working from?
a. Psychodynamic b. Biological/Genetic c. Thought altering hypnosis d. Cognitive Behavioral
Mark's mother is worried because he only sleeps about 4 to 5 hours per night. What would you tell her?
a. She has reason to be concerned because, in the long run, Mark's lack of sleep will take its toll physically. b. There is nothing to worry about because young people need less sleep than older people. c. There is no problem as long as Mark spends most of his sleep time in REM sleep. d. There is probably nothing to be worried about since different people need differing amounts of sleep.