Specialty Blades designs precision cutting devices for varied applications

A recent project involved the company working closely with a medical device company to develop a combination scalpel and stapler that makes precise cuts on the tissue and staples closely, which results in less traumatic procedures and quicker patient recoveries. This is an example of which of the eight critical processes performed by supply chain managers?
a. Supplier relationship management
b. Returns management
c. Product development and commercialization
d. Order fulfillment

ANSWER: c

This is an example of the product development and commercialization process performed by supply chain managers. The product development and commercialization process includes the group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partners.