As your textbook explains, you must deal with three basic issues whenever you discuss a question of policy. Those issues are need, plan, and ________.

Color film processing became the industry standard ________

A) because of the stability of Eastmancolor's image quality B) after WW II C) because the studios needed to compete with television D) B and C

Focus group research has an advantage over single-interview research, in which one of the following ways?

a. It produces less biased viewpoints. b. It often results in information that might not emerge in single-interview situations. c. It is considered more reliable because it represents multiple viewpoints. d. It is faster at garnering sentiments.