In supermarket retailing there is an increased need to control costs and operate efficiently to compete with category killers. This need to be efficient has created:
A) mass marketing.
B) market segmentation.
C) efficient consumer response.
D) a hybrid system.
C
Business
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The Canine Kennel uses 600 cases of dog food annually and orders 40 cases in each shipment. If the annual carrying cost per case (due to opportunity costs and extremely large dogs) is $5, what is the total annual carrying cost for dog food?
A) $196 B) $250 C) $100 D) $200
Business
Which of the following is NOT a service-quality dimension?
A) responsiveness B) assurance C) durability D) reliability E) empathy
Business