________ are goods offered either free or at low cost as an incentive to buy a product; they may be in-pack, on-pack, or delivered through the mail

A) Rebates
B) Bonus packs
C) Price-off packs
D) Premiums
E) Sweepstakes

D

Business

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Think about concept and communication tests. In quantitative approaches, reactions to the message are collected via ________

A) only closed-ended questions B) only open-ended questions C) a combination of both open- and closed-ended questions

Business

Generally, a contract may include language that limits or alters the damages recoverable for a breach of warranty, as long as the restrictions are not unconscionable

a. True b. False Indicate whether the statement is true or false

Business