In the introduction to her speech about the natural wonders of Yosemite National Park, Riley said, "My family has vacationed in Yosemite National Park every year since I was born. Yosemite is where I took my first step and lost my first tooth, and it's also where I saw my first black bear.". In these sentences, Riley was

a. revealing her topic
b. previewing her speech
c. catching the audience's attention
d. establishing her credibility

Ans: d. To be credible is to gain the trust of your audience and to communicate that you
have considerable knowledge of your topic. If your audience members regard you as credible and
competent, then they will believe they have good reasons to listen to your ideas.

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media