Which ratio would you use to measure the financial health of a firm by assessing that firm's leverage?

You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use?

A) syndicated-service research firms B) custom marketing research firms C) global research management firms D) specialty-line marketing research firms E) brand management specialty research firms

The process of retrieving data from multiple sources to be loaded into a data warehouse is called ________

A) extraction B) transformation C) loading D) normalization