Why should public relations practitioners be aware of laws and legal principles?
What will be an ideal response?
• In the process of doing their work, practitioners may be held liable for uninformed or improper actions.
• No longer can they claim ignorance of the law, hoping that will be a valid defense.
• Practitioners must know broadly what laws can affect their practice, proceed cautiously, and seek advice to avoid legal problems.
• They need to be aware of First Amendment rights and responsibilities, and of issues related to privacy, libel, trademark, copyright, securities trading as well as censorship, especially on the Internet, as they prepare strategies and tactics.
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Purchased goodwill represents
a. excess of price paid over fair value of net assets obtained in a combination. b. excess of price paid over the book value of the net assets obtained in a combination. c. the difference in the aggregate amount of the market prices of the stock of the combining companies. d. a tangible asset.
Which of the following is true of Section 2(a) of the Clayton Act?
A) Sales can exist without enforceable contracts. B) Services and intangibles are considered to be commodities. C) Commodities must be of similar grade and quality. D) Two sales by a single seller to two purchasers should take place in intrastate commerce.