The affect referral model of evaluating alternatives best fits with high involvement purchase situations

Winston, the insured, and his spouse, Irene, his sole beneficiary, both died in a hotel fire. Hospital physicians witnessed that Irene lived at least 2 hours longer than Winston. The life policy had no common disaster clause. Which of the following will receive the policy proceeds?

A) Irene's estate B) Winston's estate C) Winston's secondary beneficiary D) The state"

Point-of-purchase materials, coupons, trade shows, calendars, merchandising aids, and sales training materials are all examples of:

A. publicity. B. advertising. C. mass selling. D. sales promotion. E. personal selling.