When engaging in the invention process, you should do all of the following EXCEPT 

A. identify issues related to the topic.
B. use language, metaphors, and analogies.
C. predict what your audience wants to know.
D. conduct research to supplement personal knowledge.

B. use language, metaphors, and analogies.

Communication & Mass Media

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The PR team lead by James Mitch is known for itsinnovative and creative ideas while conducting campaigns. The team employs methods that are very daring, which take thework to an unexpected level. What makes thecampaigns extraordinary?

a. X factor b. Measuring skills c. Benchmark study d. Researching methods

Communication & Mass Media

Argumentation, like all forms of communication, is rule governed behavior

Indicate whether the statement is true or false

Communication & Mass Media