More people turn to radio when they are looking for in-depth coverage of a subject

Annie is rated by her manager on a scale in which a "1" represents, "Frequently late and is not prepared for work," and a "5" represents, "Always early and prepared for work." This is an example of a(n) ______-anchored rating scale.

Fill in the blank(s) with the appropriate word(s).

What happens when pricing is used as part of a promotion strategy?

a. It must be accompanied by personal selling. b. It cannot be used as a public relations tool. c. It can be effectively used in trade promotions. d. It makes the establishment of a price-to-quality relationship unnecessary.