According to the article Who's Afraid of the Big Bad Ad? about fear appeals in advertising, a main
finding was that
(a) people were revolted by the ad
(b) most participants in the strong group refused to watch the entire ad
(c) intention to purchase was higher in the strong group
(d) the mild group found the ad to be ethically improper
C
You might also like to view...
Why might people feel safe in looting and vandalizing during a riot?
a) social loafing b) deindividuation c) social anonymity d) group facilitation
Michael was born with cataracts in both eyes. What can you tell his parents about the possibility of recovery as it relates to sensitive periods in brain development?
A) Michael should not have corrective surgery until adulthood, as earlier surgery may permanently damage his eyes. B) The longer cataract surgery is postponed beyond infancy, the less complete the recovery in visual skills. C) Corrective surgery should be postponed until early childhood so that Michael can fully recover his visual skills. D) There is only a slight chance that corrective surgery can repair Michael's severe impairment.