Briefly define values, beliefs and attitudes. How are these concepts related?

What will be an ideal response?

- Relatively long-lasting principles or standards that guide our behavior or judgment of what is important in our lives are called values.
- An evaluative judgment in terms of likes and dislikes about oneself, others, events, ideas, or objects is called an attitude.
- A belief is a conviction or confidence in the truth of something that is not based on absolute proof.
- Making clear and absolute distinctions among values, attitudes, and beliefs is difficult because they are interrelated. Attitudes help determine self-concept, but unlike values, they are more narrowly defined. The relationship between values and attitudes is close because values are reflected in our attitudes. Attitudes differ from beliefs in that attitudes include an evaluation of whether someone or something is good or bad. Beliefs, in turn, reflect the perception of whether something is true or false. Your attitudes and beliefs may change because of your experiences, but your values endure.

Communication & Mass Media

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When constructing an outline, it is important to

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Communication & Mass Media