Which of the following is NOT included in the product attribute levels?
A. Add-on attributes
B. Core Benefits
C. Necessary attributes
D. Expected attributes
C. Necessary attributes
Business
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The process of distinguishing a product from its competition in real or perceived terms to attract customers is called product ________
A) coring B) differentiation C) actualization D) development E) augmentation
Business
To lower costs and increase efficiency at Nike, the decision makers moved its operations to China and Mexico. This is known as:
A) outsourcing. B) managing. C) controlling. D) developing. E) implementing.
Business