When it comes to an ad, you should look for ______ that you want to promote.

Before you decide that an interview is necessary, you should make sure that your question cannot easily be answered by looking at a Web site or reading a newspaper article or a book

Indicate whether the statement is true or false

In relation to issues management and crisis communications, what is a positive aspect of social media?

a. A company can control the information that is circulated on social media. b. When monitored actively, social media offers an early warning of a crisis. c. With only a few major social media sites, a company can streamline messaging. d. Designated company gatekeepers can verify social media posts and block trolls.