An audience that has varying levels of knowledge in a subject area are called specialists

The answers to which of the following questions is generated in Phase 2 of the international marketing process?

A. Are there identifiable market segments that allow for common marketing mix tactics across countries? B. Have objectives and goals been established? C. Have all budgets been determined within the constraints of resources? D. Are pre-existing channels of distribution in the new market mature enough to support the proposed expansion? E. Have responsibilities been established for implementation and control?

Which of the following statements is true about an agency by ratification?

A) A principal must have full knowledge of an agent's actions for the agency to be effective. B) It occurs when a third person is led to believe by a principal that a certain individual is the principal's agent. C) It occurs when a principal draws up a legal document to establish an agency relationship before an agent undertakes any action. D) A third party must be unaware of the existence of a principal at the time of an agent's act for the agency to be effective.