Which one of the following is not true of the survey method?

a. survey responses provide little understanding of the “whys” behind the responses
b. survey designs do not identify causal relationships
c. increasing unwillingness of consumers to participate in surveys
d. surveys can be administered rapidly
e. most survey questions are open-ended

e. most survey questions are open-ended

Communication & Mass Media

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The basic organizational structure of most newspapers includes all of the following operating units EXCEPT

A) advertising. B) circulation. C) entertainment. D) new-editorial.

Communication & Mass Media

Which of the following is an example of a group that has the freedom to develop its own goals?

a. agathering of neighbors meeting to discuss ways to reduce crime in their neighborhood b. agroup of students assigned a topic for a class project c. agroup of employees asked to develop recommendations for safer storage of hazardous chemicals d. agroup of students asked to serve on a task force about instituting a tobacco ban on campus e. agroup of coworkers meets to brainstorm ideas for the next public relations campaign for a client

Communication & Mass Media