The percentage-of-sales method of setting a communication budget wrongly treats sales as a cause of promotion rather than a result

Within the buying center, you are considered the ______ when you are the one using the product within your organization.

Fill in the blank(s) with the appropriate word(s).

The ____ communication channel is created by management to control individual and group behavior and to achieve the organization's goals

a. informal b. formal c. email d. oral