Dan is opening a new restaurant specializing in barbecued ribs. He is looking for the perfect location for his rib restaurant. What proximity factor should he consider?
What will be an ideal response?
Dan should consider the restaurant's proximity to its market. Because his business needs steady customers, he should choose an area where his restaurant is visible to passing cars and pedestrians. Restaurants, supermarkets, and service businesses should be situated in a location with a high potential customer base in order to gain an advantage in attracting business. If a location is tucked away in a remote area, few people will see it, which may lead to poor business.
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In _____, consumers spend only a moderate amount of time and effort in gathering information about a product and in considering various alternatives
a. postpurchase evaluation b. routine response behavior c. limited decision making d. low-involvement product purchases
Alain planned to apply to law school after he graduated from CSUF with his undergraduate degree in June. He knew that, to be considered for the best lawyer jobs, he needed to go to a top law school. In order to improve his chances of being accepted to a top law school, Alain hacked into the CSUF computer system (which violated several laws) and changed all of his grades to A's (he had a 3.27 GPA). Based on his 4.0 GPA and a good LSAT score, he was accepted at top law schools such as UCLA, USC and Loyola. Which ethical principle did Alain use to justify his hacking?
A. Golden Rule. B. Conventionalist ethic. C. End-means ethic. D. Might-Equals-Right ethic.