Which competitive strategy would NOT be used by a business in an oligopoly?
a. lowering prices
b. advertising to attract customers
c. differentiating product
d. preventing new entrants into the market
a
Business
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Which question should most likely be answered by all companies due to the rapid move toward globalization?
A) How should we eliminate domestic competition? B) Should we diversify in a new business area in the home country? C) Where should we produce or source our products? D) How should we fulfill our environmental obligations? E) Which medium of advertising should we use in our home country?
Business
In Kotler's 4 Cs model, ________ takes the place of promotion in the 4 Ps
A) customer value B) channel C) credit D) communication E) convenience
Business