Describe the Congruence Model of Effectiveness
What will be an ideal response?
This model suggests that effective organizations work on aligning 3 key
elements: the internal context of the organization (purpose, strategy, business
model, organizational design), the external environment (stakeholder
expectations, labor market, technology shifts, government, etc.) and patterns of
employee behavior (roles, responsibilities, interactions).
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Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to people's memories, associations, and stories
A) cultural branding B) narrative branding C) brand journalism D) emotional branding E) personal branding
Which of the following is NOT a typical objective of a community relations program?
A) to share confidential matters with community leaders B) to cooperate with other businesses on beneficial community projects C) to correct misunderstandings D) to support health programs with money and human resources