Describe the various strategies for using fear appeals effectively in a speech

What will be an ideal response

The first strategy is if the speaker shows the fear's potential for affecting the loved ones of the audience, as opposed to personal impact. The second fear appeal is to make it credible, for example, a doctor's agreement or someone who already possesses credibility and respect. A third fear appeal is to make the threat imminent. For the audience to believe the threat is real, the speaker needs to demonstrate the likelihood of the threat taking place, perhaps by describing illustrations of real people being affected by it. Fourth, make the threat strong. Increasing the intensity of the fear appeal increases the likelihood the fear appeal will be effective, particularly if the listener can take the action recommended by that speaker.