While ________ are overt reactions that express feelings about events, ________ is an unfocused, relatively mild
feeling that exists as background to our daily experiences.
A) beliefs; mood B) emotions; esteem C) emotions; mood D) beliefs; esteem
C
Business
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Often consumers base their perception of price on what they perceive to be the customary or ________
A) dynamic price B) fair price C) target price D) list price E) assimilated price
Business
Which of the following is an example of Do-it-Yourself advertising?
A) Toyota's presence in online communities B) Nike's Nike Plus running Web site C) MasterCard's use of "Priceless" commercials shot by customers D) Neiman Marcus's InCircle Rewards program for its best customers E) The Lexus Covenant aimed at creating customer delight
Business