Which of the following is true of the development stage of a new-product development process?
a. It sets several tasks in motion, such as building inventories and advertising to potential customers.
b. It evaluates a new-product idea usually before any prototype has been created.
c. It estimates the demand, cost, sales, and profitability of a product for the first time.
d. It examines the feasibility of manufacturing a product at an acceptable cost.
ANSWER: d
The development stage of a new-product development process examines the feasibility of manufacturing a product at an acceptable cost. The development stage can last a long time and thus be very expensive.
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