The primary interest of marketers when focusing on a target market is ______.
A. concentrating on the needs of some potential consumer
B. utilizing every promotional tool available to promote a product
C. focusing on wealthy buyers
D. selling the product to every customer
concentrating on the needs of some potential consumer
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Personal information such as name and e-mail contact that are provided by customers when visiting webpages is an example of observed data
Indicate whether the statement is true or false
In considering whether to select more than one customer segment as a target market, a company would be LEAST likely to consider which of the following?
A) its ability to meet the requirements of the customers B) whether each segment has critical mass C) the overall cost of meeting customer requirements D) whether the segments share core similarities of attitude, behavior, and economics E) the potential profitability of serving different customer groups