The data below shows ratings after viewing a commercial. All measures are measured on a scale of "1" being the most positive to "5" being the least positive
Respondent Number Believability Uniqueness Relevance
1 1 5 2
2 2 4 1
3 4 2 5
4 5 1 4
5 2 5 4
6 4 1 4
7 5 2 5
8 2 4 4
9 1 5 2
10 4 2 4
What percent of the sample found the commercial to be both Believable and Relevant?
30% (respondents 1, 2, and 9)
Business
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