Discuss the objectivity vs. advocacy debate that is raging in the public relations profession
What will be an ideal response?
As a young profession, public relations looked to the objectivity of journalism and the advocacy of
law as models for ethical behavior. The book argues that each is incomplete. Public relations is a
unique profession that involves the management of important relationships. It can use elements of
both objectivity and advocacy
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The 1971 study of violence and TV (Television and Social Behavior), conducted by George Gerbner, found that:
a. there was no connection between TV programming and aggressive behavior. b. TV violence affected some children who were already predisposed to violence. c. only two of ten primetime TV programs could be called “violent.” d. TV violence had a “magic bullet” effect in leading to violent behavior among a majority of children.
If Lawrence and Ethan do a project together for class, they will be engaging in a(n)
A. productive exchange B. generalized exchange C. economic exchange D. direct exchange