When Hayley had some problems with the applications on her cell phone, she gave her cell phone to the service center for a software update. The service center returned the phone to Hayley the next day, with the software update complete
Two days later, the service center called Hayley to enquire if the phone was functioning well. Which area of services marketing does this incident illustrate? Why is this important?
This situation illustrates interactive marketing, which deals with the employees' skill in serving the client. This is important because clients judge a service not only by its technical quality (how successful it was) but also by its functional quality (the attitude of the employees performing the service).
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Which of the following is a legal doctrine that says when a statute has been enacted to prevent a certain type of harm and the defendant violates that statute, causing that type of harm to befall the plaintiff, the plaintiff may use proof of the
violation as proof of negligence? A) negligence per se B) contributory negligence C) comparative negligence D) res ipsa loquitur
According to the Pecking Order Hypothesis, selling equity is the first choice for firms that require outside financing
Indicate whether the statement is true or false.